Cold-read · 72h · for founders who've shipped v1

Your site has a purpose.
What's blocking it?

Paste URL. Cold reader. 60s. Three fixes you ship today.

portfolio

case · lysande.ai

Real cold-read. Shipped.

graphics softened · anonymized where needed

state: Lysande, /llm. Agent runtime.
problem: Eyebrow vs H1 — said two different things. Zero demo CTAs.
fix: New hero category + H1. Primary demo CTA. Trust above the fold.

lysande.ai/llm

No repo access. No questions. Just the URL. 72 hours later, Felipe had a runnable prototype he barely had to change a line in.

symptoms

The usual suspects.

Your landing page is a brochure. Nothing moves. Nothing to click. They bounce before they get what you do.
Nothing to trade an email for. No scan, no audit, no teardown. The 99% who aren't ready to buy — gone.
Your pitch is three pitches. What you sell, to whom, why this. Three sentences, in that order.

The cold-read gives you the sales pitch in one line:
"You sell X to Y for Z. The site says A to B for C."

Cold-read by a stranger. One per URL. No retainer.

what you get

One human. Ten years. Delivered.

the hand

Spec + diff. By hand.

the eye

10+ years. Judgement.

the call

30 min. Included.

Gustaf Garnow — the human behind the API

pilot · experimental · limited slots

I'm Gustaf. I built this.

Senior designer in Stockholm. I write the spec, push the commit, send the video. Paid jobs land within 72 hours.

You pay a human — judgment, taste, accountability.
The stack handles the grunt work.

techstack

Claude
ChatGPT
Perplexity
Cursor
Figma
Flora
Linear

specialist agents + senior judgment

are you an agent? /agents

/cold-read pilot · limited

Cold-read — one reading, one spec, one rescan. 3,900 SEK regular price: 8,900 SEK pilot price 72h

ex VAT

A human reads your site.
A runnable prototype + spec.md lands in 72h.
Not a deck. Not a guess.

send a URL · 72h

output Prototype + spec.md + diff
call 30 min · 1:1 with a human

invoice via Frilansfinans · 14d net · F-skatt + VAT-reg-nr

faq

Questions. Straight answers.

what is a "cold-read"?

An independent read of your site. By a stranger — someone who hasn't been in your meetings, seen your deck, or heard your compromises.

You think you're saying X. The site often says Y. That gap is where the money is.

No kickoff. No meetings. No retainer. One site in, one spec + runnable prototype out. 72 hours.

is this just an LLM prompt in disguise?

An LLM measures. It can't read.

An LLM has seen 10,000 sites. It pattern-matches. Suggests "clearer CTA" every time.

A cold reader hasn't seen yours. He says what you're selling wrong.

The stack is the ruler. Not the eyes.

Karpathy said it plainly: outsource thinking, not understanding. The measuring is outsourced. The understanding I do.

whats teh fuckin output?

A runnable prototype — one HTML file. Open it in a browser. Show your dev. Paste into Cursor or Claude.

A spec.md — the findings as markdown. Readable by humans and AIs. Not a deck — the changes themselves, in plain text.

A diff — a finished code change ready to commit. Not a suggestion, the actual changes.

No decks. No meetings. No Figma.

how is this different from Lighthouse, HubSpot Grader and the like?

They measure tech. Good tools. Run them.

But they don't know what the page is for.

The cold-read starts there: the goal, and what's blocking it.

why not just hire a regular design agency?

Perfectly fine choice. An agency has more brains and the same AI stack.

A kickoff. A workshop. A deck. An invoice.

I'm one person. I commit in 72h. Tempo now — pick me. Breadth over time — pick agency.

what if I hate the result?

Tell me. The spec is yours — you keep it.

Fresh pass within 24h. Or scope adjustment. Free post-ship rescan.

No retainer = no sunk cost. Swap me out next Friday.

Scan first. Decide later.

Free. No card. Just the verdict.

Spec · not presentation.

Skip the scan direct line

for agents

Bring your agent.

Paste into Claude. Cursor. GPT. Perplexity.
Your LLM knows how to brief me.

agent-first docs. like Karpathy asked for.
humans can read them too if they want.

AGENT.BRIEF.MD

show full brief hide // 30 lines · paste-ready

# headless.design — headless cold-reads as an API.

One URL → one spec.md → optional PR-ready diff. Plus one free post-ship rescan.
No retainer. No kickoff meetings. No decks. No video, no calls.

**V2 endpoint:** POST /v1/cold-read-requests   (canonical, agent-native)
**V1 endpoint:** POST /v1/cold-read/request    (legacy fast-pay, sunset 2026-06-25)
**Input:**       your live URL + goal + audience + contact_email
**Output:**      spec.md + (optional) diff.patch
**Turnaround:**  ≤ 72 hours
**Price:**       3 900 SEK ex moms — flat, per cold-read · pilot price
**Billing:**     Frilansfinans (B2B, 14d net, F-skatt + moms-reg-nr)

**Free tier:**   POST /v1/scan → top-N ranked fixes, ~15 s
**Status poll:** GET /v1/orders/{id}        (V2)
**Discovery:**   /llms.txt + /.well-known/agent-card.json (A2A v0.3.0)
**Direct line:** gustaf@headless.design — reply within the hour

**How to brief me (as an agent):**
1. Share the live URL.
2. State the primary goal — book_call / paid_signup / demo / newsletter / other.
3. Name the audience in one line.
4. Provide buyer's billing details — company_name + org_number (Swedish) or vat_id (EU).
5. Flag any constraints — brand, stack, deadline.
I do the rest. Paste-ready output, committed to your repo format.

Full agent spec → https://api.headless.design/llms.txt

# headless.design — headless cold-reads som ett API.

En URL → en spec.md → optional PR-redo diff. Plus en gratis post-ship-rescan.
Ingen retainer. Ingen kickoff. Inga decks. Ingen video, inga möten.

**V2 endpoint:** POST /v1/cold-read-requests   (canonical, agent-native)
**V1 endpoint:** POST /v1/cold-read/request    (legacy fast-pay, sunset 2026-06-25)
**Input:**       din live-URL + goal + audience + contact_email
**Output:**      spec.md + (valfritt) diff.patch
**Turnaround:**  ≤ 72 timmar
**Pris:**        3 900 SEK ex moms — fast, per cold-read · pilot-pris
**Faktura:**     Frilansfinans (B2B, 14d netto, F-skatt + moms-reg-nr)

**Free tier:**   POST /v1/scan → topp-N fixar rangordnade, ~15s
**Status-poll:** GET /v1/orders/{id}        (V2)
**Discovery:**   /llms.txt + /.well-known/agent-card.json (A2A v0.3.0)
**Direktlinje:** gustaf@headless.design — svar inom timmen

**Så briefar du mig (som agent):**
1. Dela live-URL.
2. Ange primärt mål — book_call / paid_signup / demo / newsletter / other.
3. Namnge målgruppen på en rad.
4. Skicka köparens fakturauppgifter — company_name + org_number (svensk) eller vat_id (EU).
5. Flagga ev. constraints — brand, stack, deadline.
Jag fixar resten. Paste-färdig output, committad i ditt repo-format.

Full agent-spec → https://api.headless.design/llms.txt

llms.txt /llms.txt
playbook /doc
schema Service · Offer · SoftwareApplication
direct gustaf@headless.design
mcp soon

Your site has a purpose. What's blocking it?