One cold-read per URL · pilot

Cold-read of your landing.

Stranger's eyes. 60s measurement. 72h spec + diff. No retainer.

Book cold-read · 3,900 SEK or talk first — take the direct line →

pilot price · first 5 cold-reads · raised after case #5

DRAFT IN 1H · DELIVERED IN 72H · FREE RE-SCAN POST-SHIP

// what comes back

One request. A ranked spec.

Example output. Yours uses your URL.

gratis · 0 kr GET/scan?url=demo.example
5 of 5 fixes · 60s · example

  1. A three-paragraph lede sits on top of "Start free trial." 71% of mobile readers leave before the second scroll. Move the button above paragraph one; keep the copy.

    Reorder hero: <CTA /> → <h1 /> → <p.lede />. Keep button label "Start free trial — no card".

  2. "AI-powered deployment automation platform" says nothing the reader can picture. State the before-and-after they live in.

    Ship to prod in one command. No YAML. No kickoff.

  3. "$29 / mo" with no team size or scope. Readers can't self-qualify, so they bounce to a demo call instead of converting.

    $29 / mo · 3 seats · unlimited projects · Slack + email support

  4. Eight logos, uniformly sized, none labeled. The reader parses zero. Pick three and anchor them to the job they do.

    Vercel — 40k deploys / day. Linear — ships weekly. Cal.com — 200k hosts.

  5. "Book a demo" links to a raw Calendly. No context, no handoff. Name the human on the other side.

    Book a 15-min call with Sara — she runs onboarding for teams < 20.
returned in 60s · 3 specialist agents · free Run this on my URL →

0 kr to scan. 3 900 kr to ship.

no auth · no signup

GET /scan
the free call.

  • The 5 biggest fixes — with copy to paste in
  • 60-second turnaround
  • A spec you can paste in — not a slideshow
  • No signup, no retainer
0 kr / url

Returns in ~60 seconds. No card.

paste your url
one slot · this month

POST /v1/cold-read/request
the deep pass.

  • Full spec.md — ICP, positioning, hero, copy, next ship
  • Senior QA on every line, by me
  • PR-ready diff against your HTML / JSX / repo
  • Draft in your inbox within the hour
  • Final + diff within 72 hours
  • Frilansfinans invoice — F-skatt + VAT-reg, 14d net
  • Free re-scan post-ship — verifies the fixes landed
3 900 kr ex VAT · / cold-read

Draft within the hour. Final within 72h.

book the slot

Built by Gustaf Garnow — senior designer, Stockholm. One slot open this month.

faq

Cost. Delivery. Straight answers.

whats the fuckin output?

spec.md (paste in LLM) + PR-ready HTML/JSX diff (apply on your tree). plus a free post-ship re-scan to verify the fixes landed.

paste-ready. commit-ready. 3,900 SEK flat. once. no retainer.

what happens after delivery?

you ship. once you have, I run a free re-scan against your new URL — verifies the fixes landed as planned. included in the price, not an add-on.

the result comes back as a fresh spec.md with "fix N: ✓ landed" or "partial — here's how to finish it". yours to keep.

why not per-hour?

so you don't have to count hours. + I don't have to count hours.

price per cold-read = no surprise invoice, no "scope creep" calls, no "oops, this took longer than expected". you know. I know. done.

is it cheap or expensive?

depends who you ask. a senior designer costs 1,500–2,500 SEK/hr. this is ~5h of shipped output, not 5h of Figma fiddling.

a design agency: 80–200,000 SEK + 3 weeks + deck. this: 3,900 SEK + 72h + code.

what if I hate the result?

tell me. the spec is paste-ready — you keep it even if you don't ship. I'll take a fresh pass within 24h if you want, or we agree on a scope adjustment.

I only win if you win. otherwise I have no case to stand on.

1 plate open · april

One plate open. Take it.

3,900 SEK flat. 72 hours from start. Free post-ship re-scan to verify the fixes landed.

book Gustaf

or talk first → direct line email scan first